We create employer brands that people connect with emotionally, not just logically.
Meet the person behind Mood
I’m Taylor, the employer brand specialist behind Mood.
Work takes up too much of our lives to leave people feeling drained or overlooked. It shapes our confidence, our relationships, our health and how we feel long after we have logged off.
My background in employer branding and experiential marketing, working with global brands like CGI and Boots, taught me that every decision begins with a human feeling. Mood exists to understand that feeling and help organisations create experiences people can genuinely believe in.
The problem
Turnover that won’t stop. Offers turned down for a competitor saying the exact same things. People who join, then quietly check out within months.
You are not saying the wrong things. It’s that everyone is saying the same things: great place to work, competitive salary, people-first culture. Buried in that noise, nobody can tell you apart, let alone feel a reason to stay.
The solution
Mood goes beneath the surface. We combine human insight, psychology and evidence to understand what people are thinking, feeling and experiencing.
Because once we understand the human truth behind the problem, we can build a strategy that actually responds to it.
Employer brand doesn’t belong to one team. It shapes who applies, who joins, how people feel, whether they grow, whether they stay and what they say about you afterwards.
Improving quality of hire and reducing wasted recruitment spend.
Helping you retain good people and build stronger-performing teams.
Reducing silos, confusion and costly disconnect across the business.
Building capability internally and reducing the cost of constantly hiring it in.
Driving stronger productivity, performance and customer experience.
Reducing turnover and the cost of replacing good people.
Strengthening your reputation and making future talent easier to attract.
Helping more of the right people say yes and reducing recruitment friction.
The employee lifecycle
There’s no point driving candidates into a business if they’re not the right fit, or if the experience doesn’t support them to stay and grow. Employer branding should be joined up across the whole employee lifecycle, not focused on attraction in isolation. It’s there to support the entire experience, not just fill vacancies.
Click a stage to follow the journey.
A clear people strategy aligned to business goals, defining the talent, capabilities and culture needed to win.
How we support this stage:
View All ServicesImperial College London
Attracting the next generation of AI and healthcare researchers through a human led recruitment campaign.
View case studyUnify
Turning internal culture into an external employer presence that attracts the right people.
View case studyCarter Bond
Shaping a people led employer identity that builds trust and shows the warmth behind the expertise.
View case studyPrimus
Bringing the people, projects and culture to life through content that feels human and real.
View case studyResolve
Building a clearer employer story to attract and retain the right people in a competitive market.
View case studyEVECC
An email led campaign that turned professional interest into registrations, community and belonging.
View case study